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Your consultant firm has been hired by Eco Brothers Inc. to help them estimate the cost of common equity. The yield on the firm's bonds
Your consultant firm has been hired by Eco Brothers Inc. to help them estimate the cost of common equity. The yield on the firm's bonds is 8.55%, and your firm's economists believe that the cost of common can be estimated using a risk premium of 3.65% over a firm's own cost of debt. What is an estimate of the firm's cost of common from retained earnings based on the own-bond yield estimation?
a. 12.20%
b. 13.10%
c. 13.63%
d. 14.17%
e. 14.74%
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