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Your course project is a RESEARCH project. Once approved, write a research paper on your approved topic. Write this according to the grading rubric provided.

Your course project is a RESEARCH project. Once approved, write a research paper on your approved topic. Write this according to the grading rubric provided. The following link is great about how to write a research paper. That said, a few tips: Do not use "I" in a research paper. Your paper is about your research, not you. Do not state opinions or try to "fix" something. Simply, tell the reader what the research says, and answer the question "So what?"--what conclusion should your audience draw, based on your research?

Length: 5-7 (title page, abstract (if included), references, graphs, etc. do not count towards page count)

Sources: Six (6) academic/peer-reviewed/primary resources.

For this project, you will write a research paper in APA format on a company that you are familiar with. Include the following information in your paper:

  • Company Overview
    • What are the name and mission statement of the company?
    • What is the history of the company up through the present day? Summarize major events and discuss how those major events affected the company.
  • Marketing
    • Discuss their marketing and distribution strategies. Provide examples to support your statements.
  • Ethical Decision Making
    • Provide at least one example that demonstrates what you consider to be a good ethical decision this company has made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a good ethical decision.
    • Provide at least one example that demonstrates what you consider to be a poor ethical decision this company made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a poor ethical decision.
  • Financials
    • Where does the company stand financially? Are they losing money or making a profit?
    • Include at least one of the following financial statements: Income Statement, Balance Sheet, Cash flow Statement. The statement must be within the last 3 years.
  • Discuss the good and/or bad effects that the current pandemic has had on the company thus far. Provide examples

A Course Project will be due in this class. It is worth 30% of your final grade and is a research paper, not simply based on your opinion. You will select your own topic, but it must be course-related and pre-approved. Writing on an unapproved topic will result in a zero for this project. Your topic must fall within one (or more) of the following competencies:

  • The Market System
  • The Role of Supply and Demand
  • Financial Management
  • Legal Issues in Business
  • Employee Relations
  • Marketing

In your paper be sure to address the following:

  • Provide an in-depth discussion on your topic.
  • Briefly discuss your chosen competency. How does it relate to business? For example, if you choose a topic that falls under marketing,discuss the various concepts for marketing and the relationship between marketing and business.
  • Discuss how your topic relates to one or more of the competencies listed above.
  • Discuss a minimum of 5 principles/concepts from the textbook that can be applied directly to your topic.
  • What are the issues/challenges found within your topic as it relates to business? What are your recommendations for resolving theissues/challenges?
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Main Elements Clearly provides an in-depth discussion of topic relating it to one or more competencies, clearly identifies 5 or more principles/concepts, clearly identifies issues/challenges and provides recommendations for resolution Successfully provide an in-depth discussion of topic, but missing one of the remaining elements. Identifies and discuss 3-4 principles/concepts. Provides an in-depth discussion of the topic, but missing two or more of the remaining requirements. Identifies and discuss 1-2 principles/concepts. Did not complete assignment as required. 30

MGMT 1120 Course Project

Inquiry and Analysis Provides in-depth analysis that demonstrates complete understanding of multiple concepts Provides in-depth analysis that demonstrates complete understanding of some concepts Provides in-depth analysis that demonstrates complete understanding of minimal concepts Does not provide in-depth analysis 20
Integration and Application All of the course concepts are correctly applied Most of the course concepts are correctly applied Some of the course concepts are correctly applied Does not correctly apply any of the course concepts 10
Critical Thinking Draws insightful conclusions that are thoroughly defended with evidence and examples Draws informed conclusions that are justified with evidence Draws logical conclusions, but does not defend with evidence Does not draw logical conclusions 15
Research Incorporates 5 or more scholarly resources effectively that reflect depth and breadth of research. Incorporates 2-4 scholarly resources effectively that reflect depth and breadth of research. Incorporates only one scholarly resource that reflect depth and breadth of research. Does not incorporate scholarly resources that reflect depth and breadth of research. 15
Writing (Mechanics/Citations) No errors related to APA formatting, writing mechanics (sentence structure, spelling, grammar, etc.), and citations. Minor errors related to APA formatting, writing mechanics (sentence structure, spelling, grammar, etc.), and citations. Some errors related to APA formatting, writing mechanics (sentence structure, spelling, grammar, etc.), and citations. Major errors related to APA formatting, writing mechanics (sentence structure, spelling, grammar, etc.), and citations 10
Total 100%

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