Your department

You are working as a Team leader (Online Marketing) at Online Media Solutions. Your team have the following members:

• Digital Marketing Executive
• Search Engine Optimiser - SEO Executive
• Digital marketing copywriter

The roles and responsibilities of self and team members are as follow:

Team leader (Online Marketing)

Operational roles and responsibilities

• Develop, implement, and manage marketing campaigns that promote the products and services of a company.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Measure site traffic, identify and evaluate new digital technologies and optimise marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

Personal and professional development roles and responsibilities

1. Develop and implement your own personal and professional development
2. Manage personal and professional development of the team members
3. Identify the roles and responsibilities of team members
4. Support the team members to develop work goals that align with their role and responsibilities
5. Facilitate team member access to relevant personal and professional development activities
6. Organise and prioritise tasks and commitments of a team or work area
7. Maintain health and wellbeing of self and others
8. Develop personal work goals, plans and activities to meet work goals
9. Measure personal work performance against competency standards
10. Participate in personal and professional development activities to develop professional competence.

Digital Marketing Executive

• Develop and manage digital marketing campaigns
• Manage the organisation's website
• Optimise content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
• Track the website traffic flow and provide internal reports regularly
• Fix any error in online content and arrange webinars and webcasts
• Attend networking events and product launches.
• Identify new digital marketing trends and ensure that the brand is in front of industry developments.
• Work on SEO of the website pages.
• Edit and post content, videos, podcasts, and audio content on online sites
• Promote the company's product and services in the digital space.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

Search Engine Optimiser - SEO Executive

Here are the digital marketing roles and responsibilities of an SEO executive:

• Conduct on-site and off-site analysis of clients in various industries.
• Compile performances report using Google Analytics program.
• Keep attention to the updates of Google's Algorithm.
• Contribute to the company's blog for on-page and off-page optimisation.
• Conduct keyword research according to the latest keyword research strategies.

Digital marketing copywriter

Here are the job digital marketing roles and responsibilities of a digital copywriter:

• Tailor the content and style of writing assignments according to their purpose like sell or inform.
• Understand the target audience because content writing is not for clients. It's for the readers. So, a copywriter should understand the interests of the target audience.
• Work with a different team to ensure quality results and quality visual elements of the web page complementing the words.
• Identifying interesting and fresh angles every time for an article
• Write for blogs, web pages, social media, eBooks, slogans, and video script.
• Assist with the business pitches to win new clients and projects.
• Provide digital contents such as video, infographics, and images, etc.

Current strengths, weaknesses and competency standards of the team members

Based on the outcomes of the annual performance review, the following were the strengths, weaknesses and areas of improvement identified:

Team leader (Online Marketing)

Strengths	Weaknesses	Competency standards to be achieved
Handling the project resources	Conflict management skills	Demonstration of ability in the workplace to resolve conflicts
Ability to maintain currency of skills to operate new emerging and digital technologies	Lack of emotional intelligence skills	Demonstration of the ability to understand, use, and manage your own emotions
Knowledge of concepts related to online marketing	Ability to wear multiple hats	Demonstration of critical thinking skills in different situations
Areas of improvement: Conflict management Emotional intelligence Critical thinking

Digital Marketing Executive

Strengths	Weaknesses	Competency standards to be achieved
Abilities to meet the job requirements	Communicating and interact with people from diverse backgrounds	Working efficiently with diverse team members
Working without supervision	Adapting to changing situations and job requirements	Demonstrate flexibility and adaptability to changing job/task requirements
Meeting the performance standards	Inefficiency to plan and prioritise work	Demonstration of efficient time management skills
Areas of improvement: Communication and interpersonal skills Time management skills

Search Engine Optimiser - SEO Executive

Strengths	Weaknesses	Competency standards to be achieved
Excellent research and analytical skills	Guiding the inexperienced team members	Working efficiently with diverse team members
Experience in Search engine optimisation	Ability to make decisions and solve problems	Demonstrate decision making and problem-solving skills
Meeting the performance standards
Areas of improvement: Collaboration skills Leadership skills Decision making and problem-solving skills

Digital marketing copywriter

Strengths	Weaknesses	Competency standards to be achieved
Excellent research and analytical skills	Communicating with clients from diverse backgrounds	Assisting clients and meet their requirements to regular basis
Currency of knowledge of different industries	Inefficiency to plan and prioritise work	Demonstration of efficient time management skills
Excellent IT skills
Areas of improvement: Communication and interpersonal skills Time management skills Decision making and problem-solving skills

Team goals and organisational demands

The following are the team goals of Online Media Solutions:

• Achieve the performance standards set by the higher management
• Work as a team to achieve the project outcomes and meet the desired outcomes
• Work on personal and professional develop of self and the team members
• Collaborating with the team member to share knowledge and skills
• Follow the workplace policy and procedures

The following are the organisational demands relevant to personal and professional development:

• Improve and increase capabilities of staff through access to education and training opportunities in the workplace
• Build and maintain morale of staff members
• Engage in an on-going process of reflection and action.
• Help the staff members advance in their personal goals and careers.

Personal and professional development plans: Team leader

Personal details: Team leader

Employee Name:

Department/Section:

Position:

Appraisal period:

From:

To:

Section 1: Set, review and rate key responsibilities

Rating Scale: 1 Excellent, 2 Competent, 3 Needs Improvement, 4 Unsatisfactory

Section 2: Development needs and targets

Rating Scale: Exceeded, Met, Not Met

Short-term development needs	Priorities	Action plan	Target date	Comments on achievements	Improvement Rating
E.g., Improvements in Conflict management skills	1	E.g., Coaching in conflict management skills	E.g., 18 March 2021	Achieved	E.g., 8.5

Section 3: Overall performance rating

Rating Scale: 1 Excellent, 2 Competent, 3 Needs Improvement, 4 Unsatisfactory

Strengths	Development Areas	Overall rating
Gained strength in managing conflicts		E.g., 8.5

Section 4: Individual development plan

Objectives. Areas to be developed	Actions. Include action (for example, on the job training, formal training course) and by whom	Target date
To understand emotional triggers of the team members	E.g., Job training	19 April 2021

Comments and signatures

Employee comments:

Signature and date:

Manager comments:

Signature and date:

Personal and professional development plans: Team member 1

Personal details: Team member 1

Employee Name:

Department/Section:

Position:

Appraisal period:

From:

To:

Section 1: Set, review and rate key responsibilities

Rating Scale: 1 Excellent, 2 Competent, 3 Needs Improvement, 4 Unsatisfactory

Section 2: Development needs and targets

Rating Scale: Exceeded, Met, Not Met

Short-term development needs	Priorities	Action plan	Target date	Comments on achievements	Improvement Rating
(Add more rows as required)

Section 3: Overall performance rating

Rating Scale: 1 Excellent, 2 Competent, 3 Needs Improvement, 4 Unsatisfactory

Strengths	Development Areas	Overall rating
(Add more rows as required)

Section 4: Individual development plan

Objectives. Areas to be developed	Actions. Include action (for example, on the job training, formal training course) and by whom	Target date
(Add more rows as required)

Comments and signatures

Employee comments:

Signature and date:

Manager comments:

Signature and date:

Personal and professional development plans: Team member 2

Personal details: Team member 2

Employee Name:

Department/Section:

Position:

Appraisal period:

From:

To:

Section 1: Set, review and rate key responsibilities

Rating Scale: 1 Excellent, 2 Competent, 3 Needs Improvement, 4 Unsatisfactory

Section 2: Development needs and targets

Rating Scale: Exceeded, Met, Not Met

Short-term development needs	Priorities	Action plan	Target date	Comments on achievements	Improvement Rating
(Add more rows as required)

Section 3: Overall performance rating

Rating Scale: 1 Excellent, 2 Competent, 3 Needs Improvement, 4 Unsatisfactory

Strengths	Development Areas	Overall rating
(Add more rows as required)

Section 4: Individual development plan

Objectives. Areas to be developed	Actions. Include action (for example, on the job training, formal training course) and by whom	Target date
(Add more rows as required)

Comments and signatures

Employee comments:

Signature and date:

Manager comments:

Signature and date:

Appendix D: Implementation plan

Goals (Four)	Action steps	Timelines	KPIs	Responsible person
E.g., Improvements in Conflict management skills	E.g., Coaching in conflict management skills	1 Month	% conflicts resolved	Team leader