Question
Your firm wants to determine if there are differences in preferred color based on whether an individual is single or married and their gender. If
Your firm wants to determine if there are differences in preferred color based on whether an individual is single or married and their gender. If there are differences the advertising to different groups should take those differences into account. You have reviewed the most recent sales information of the FastGo a new model car.
a. (4) If you wanted to determine whether color preference depends on marital status and gender, what would your hypotheses be?
b. (3) What is the 1% significance level critical value?
c. (10) Test the hypotheses at the 1% level if the following table shows the results of the review:
Marital Status and Gender of Buyer | Vehicle Color | Silver | Black | Red |
Single Male | 50 | 150 | 120 | |
Single Female | 45 | 110 | 83 | |
Married Male | 55 | 95 | 95 | |
Married Female | 20 | 42 | 35 |
d. (3) Should they target advertisements differently? Why?
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