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Your friend, George, is going to start a new business servicing and repairing cell phones. He asks you what is the difference in characteristics of

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Your friend, George, is going to start a new business servicing and repairing cell phones. He asks you what is the difference in characteristics of a service business over manufacturing a product. Name and describe the four characteristics of services using his business as an example. Explain to him why these characteristics often make it harder to market a service. B E ST'S US X2 x2

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