Your groupis appointed by an overseas enterprise as a branding consultant. A branding proposal is required for the CEO of the enterprise. The objective of thebranding proposal is tobuild brand awareness and brand equity in the HK market as indicated below and make a recommendation on what kind of products or services to be offered, and how to build a strong brand inHK.

The brand we choose is "LUSH" plz help me with:

Introduction and objectives of the branding proposal

SWOT analysis of the brand "LUSH"