Your gym, Pioneer Powerlifting, recently had a membership drive. You spent $1,250 on prospecting, which resulted in 44 new members in a market with 4,000 prospects. A new member who signs up gets a promotion rate that nets you $8. You also spent the same amount on keeping members from leaving. You had 239 members at the beginning of last year, 189 were still members at the end of the year. 15. What is your average acquisition cost? 16. What is your average retention cost? 17. If your member CLV is $310, what is your break even acquisition rate? Melanie's Running Shop sells running shoes for $125. Her variable costs are $55. She spends $15 per year on marketing. Her annual retention rate is 43%. The annual discount rate is 2%. You also know that she recently engaged in a promotion to attract new customers. She spent $3200 on it and gained 62 new customers. Assume customers buy an average of one pair of shoes a year 18. What is her net CLV? Your gym, Pioneer Powerlifting, recently had a membership drive. You spent $1,250 on prospecting, which resulted in 44 new members in a market with 4,000 prospects. A new member who signs up gets a promotion rate that nets you $8. You also spent the same amount on keeping members from leaving. You had 239 members at the beginning of last year, 189 were still members at the end of the year. 15. What is your average acquisition cost? 16. What is your average retention cost? 17. If your member CLV is $310, what is your break even acquisition rate? Melanie's Running Shop sells running shoes for $125. Her variable costs are $55. She spends $15 per year on marketing. Her annual retention rate is 43%. The annual discount rate is 2%. You also know that she recently engaged in a promotion to attract new customers. She spent $3200 on it and gained 62 new customers. Assume customers buy an average of one pair of shoes a year 18. What is her net CLV