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Your ISP ( Internet Service Providers ) gives you an IP address, and it's public knowledge which ISPs have access to which IP addresses, thus:

Your ISP (Internet Service Providers) gives you an IP address, and it's public knowledge which ISPs have access to which IP addresses, thus:
a. geotargeting is illegal due to privacy concerns.
b. GPS is based on IP addresses
c. geotargeting cannot be used to serve advertising.
d. IP addresses can be used in geotargeting .
e. IP addresses are primarily used for identifying device manufacturers.
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