Your manager says to you... "I looked at some data today we have so many people buying our brand only once or twice a year! And we are wasting all our money just to get them to buy so infrequently. We need to change the strategy, lets focus on those who buy five or more times. If we can get them to buy more, we will grow much faster. We need to define them, find them and target them"

You are the Consumer Insights Manager for Kellogg's Corn Flakes. How would you respond to your manager. Draw on your knowledge of Consumer Behaviour to support your response.

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