Question
Your resit 2 task is to establish a physical presence abroad (get invested, and plan either a representative office, sales or production site). As a
Your resit 2 task is to establish a physical presence abroad (get invested, and plan either a representative office, sales or production site).
As a first step, select as many countries as group members from the lower half according to GDP per capita. (use e.g. world bank list GDP per capita (current US$) | Data (worldbank.org)) As a next step, compare and assess these countries and pick one, screen it thoroughly, justify your choice. Why is this country attractive to go to and how to go into it (the entry mode)? Pay attention to the environment (norms, laws, labour regulations etc.) and don't forget about intellectual property and its protection (sharing, stealing, protecting). Prepare Porter's five forces analysis. What happens if things go bad and you are not as successful as you assumed? Pick one of the following companies:
Drehm Pharma, Pharma consulting, DREHM:- Drehm Pharma Gutschermhle, musli bar producer, Gutschermhle(mueslibar.com) Frauscher, boat producer, Frauscher Bootswerft Miraplast, plastic boxes and container producer, Miraplast Gebrder Phringer, tractor trailer producer, Startseite (kipper.at)
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