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Your role of a Marketing Manager for Starbucks is very crucial and plays a pivotal role in making sound marketing decisions for Starbucks. You have

"Your role of a Marketing Manager for Starbucks is very crucial and plays a pivotal role in making sound marketing decisions for Starbucks. You have been requested by top management to conduct environmental scanning to inform bases for future marketing strategies that Starbucks can adopt in the Chinese market."

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