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Your task two is to analyse Amazon's increasing competition and implications for consumers: What challenges is KiranaNow facing, and what strategies should it use to

Your task two is to analyse Amazon's increasing competition and implications for consumers:

What challenges is KiranaNow facing, and what strategies should it use to overcome these challenges?

Note: 10 marks are reserved for academic writing (Cohesive writing, word count)

The 2000 words exclude appendices and your application of frameworks should not be presented in appendices.

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