Your Team has been hired as an independent contractor to evaluate TIM HORTONS. You will be assigned a Company and you must conduct your own research and provide recommendations on how they can improve their social media strategy. A Social Media Marketing Plan (SMM) is a key component of running a business, describing how and when social media should be used and provides a strategy for developing customer relationships, increasing engagement and conversations with customers, and increasing revenue. Y

Recommendations

Develop 3 high-quality recommendations for the company.

kindly provide references in APA

Implementation

List each platform that you have selected and give platform specific tactics and strategies for each. What content will you require to be developed for each platform? Provide a sample content calendar for one month.