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Your team is attending a conference that is meant to bring in more customers.Below are various costs associated with this endeavor. $9200 for a booth

Your team is attending a conference that is meant to bring in more customers.Below are various costs associated with this endeavor.

$9200 for a booth rental

$8700 for travel, lodging and food

$2300 for salaries

Assuming you can get 3 leads from the conference and knowing that your customers have a Customer lifetime value of $2,000 should you go ahead?

Yes?

No?

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