Question
Youre charged with developing a digital marketing plan for the launch of a new project management software. Prepare a full strategy starting with articulation of
Youre charged with developing a digital marketing plan for the launch of a new project management software. Prepare a full strategy starting with articulation of a company strategy, a marketing strategy and a digital strategy. You should include a content marketing and social media strategy along with a search engine marketing strategy incorporating target keywords. Your plan should also include proposed interactive experiences along with a plan for testing and optimization. Assume that you have $250,000 initial budget. Include recommendations for how youll spend that money across key digital channels. Your plan should be presented into the form of PowerPoint presentation of 20 to 25 slides. 700 words
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