You're getting ready to launch a new lawn-care business that offers mowing, fertilizing, weeding, and other services. The lawn surrounding a nearby shopping center looks as if it could use better care, so you target that business for your first unsolicited proposal. To help make a proposal,  answers to these questions:

• What questions will you need to answer before you can make proposal to solve the readers problem?
• What customer benefits will you include in your proposal?
• Will you use a letter or memo format for your proposal?