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You've just been appointed the Market Research Manager of Mercedes, California region. In five days you must go to the head office in Chicago and
You've just been appointed the Market Research Manager of Mercedes, California region. In five days you must go to the head office in Chicago and deliver a presentation on the share of Mercedes among older consumers aged You have everything put together but the share. You decide to conduct a survey asking consumers which auto they bought in the past years If they have bought anything in the past years What would be the most appropriate type of survey?
Telephone, structured undisguised
Telephone, structured, disguised
Internet, structured, disguised
Personal facetoface structured, undisguised
Mail, structured, disguised
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