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You've just hired a new product planner to help you in the design and launch of the second generation of e-bikes that you engineered a

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You've just hired a new product planner to help you in the design and launch of the second generation of e-bikes that you engineered a few weeks ago. During your first meeting, your product planner argues that aside from the actual product, you must also build a(n) product around the core benefit of the e-bike by offering additional consumer services and benefits. convenience augmented specialty shopping industrial

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