Yummy Candy is a successful and profitable food product company that sells high price premium gourmet chocolate. Their products can usually be found in a limited number of high end special candy stores in North America, and they are well established in the market. The company is expanding their business by introducing a line of low-price, mass-market products that will directly compete with popular chocolates products from companies like Hershey and Nestle. In order to save logistics costs, the company plans to distribute their products in existing channel outlets.

• Do you support or oppose this plan? Explain in detail your decision.