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Zara s store managers place orders that reflect their localized needs. However, order fulfillment is ultimately the responsibility of the commercial team in headquarters because:
Zaras store managers place orders that reflect their localized needs. However, order fulfillment is ultimately the responsibility of the commercial team in headquarters because:
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Store managers have no access to sales information for their store.
Store managers have no real decision rights.
Store managers do not have visibility into regional demands but the commercial team does.
The commercial team does not trust the store managers.
The commercial team has more direct contact with the designers and production.
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