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Zeithaml, Berry and Parasuraman have identified ten dimensions used by consumers to evaluate service quality. Pick THREE (3) dimensions that you think can lead to

Zeithaml, Berry and Parasuraman have identified ten dimensions used by consumers to evaluate service quality. Pick THREE (3) dimensions that you think can lead to Gap 6 which is the service quality gap. Discuss in how the characteristics of the chosen dimensions can impact the service quality negatively. You can use a stay at a hotel for the discussion basis.

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