ZIPCAR IS A CAR-SHARING SERVICE THAT PROMOTES ITSELF AS AN ALTERNATIVE TO THE "HASSLE" OF OWNING AN EXPENSIVE CAR. COMPANY MEMBERS CAN RESERVE AND RENT CARS BY THE HOUR OR BY THE DAY, WITH GAS AND INSURANCE INCLUDED FOR UP TO 180 MILES. ZIPCAR CLAIMS IT SAVES PEOPLE HUNDREDS OF DOLLARS EACH MONTH. ZIPCAR HAS DEVELOPED A PARTNERSHIP WITH FORD, MAKING FORD ZIPCAR'S LARGEST PROVIDER FOR ITS UNIVERSITY PROGRAM.

1. HOW DOES ZIPCAR DIFFERENTIATE ITS PRODUCT FROM COMPETITORS'?

2. WHICH STAGE OF PRODUCT DEVELOPMENT IS ZIPCAR IN?

3. ARE THERE OTHER COMPANIES THAT ARE LIKE ZIPCAR TODAY? HOW DO THEY PROMOTE THEMSELVES?