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ZipCar uses cutting-edge technology combined with sophisticated data management and security measures to assure customers of a hassle-free, dependable, and safe. This is reflective of

ZipCar uses cutting-edge technology combined with sophisticated data management and security measures to assure customers of a hassle-free, dependable, and safe. This is reflective of which of the following functions that support vital strategy-formulation activities?

a)Big data analytics

b)product planning

c) Information technology planning

d) Revenue planning and forecasting

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