Zudio is a brand recently launched by Tata for affordable fashion apparels and mainly deals in fast fashion. It has come to the company's attention that although it has a good customer base it can benefit greatly by having a good customer engagement strategy note that it has aggressive market expansion plans. You are appointed as the manager for business development and are asked to create a plan to achieve higher customer engagement.

Create a customer engagement strategy roadmap and include all the components that can make it a success.