1. First, identify the level in Maslow’s Hierarchy of Needs into which the Tambour Horizon best fits. Next, make a case for how it could fit into each of the other categories.

2. How could Louis Vuitton’s choice of distribution channel affect how shoppers perceive and evaluate the Tambour Horizon?

3. Consider the five types of perceived risk. Which ones might be a play in the purchase of a luxury smartwatch?

4. How can Louis Vuitton enhance the message involvement of its customers with their advertising?
5. IN an unusual marketing move for a fashion and luxury goods brand, Louis Vuitton advertised on television for the first time in 2012: https://www.youtube.com/watch?v=0-JgJGU5wXo
(a) What were the possible risks of Louis Vuitton’s first-ever television advertising campaign?

(b) What were the possible advantages of that television campaign for Louis Vitton?

(c) Which message involvement techniques were used in that TV campaign?