An advertising agency has developed two advertisements to be used in a magazine. 72 It wants to
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An advertising agency has developed two advertisements to be used in a magazine.
72 It wants to select the most effective before the ad is printed. Design a study allowing the agency to select the most effective one.
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Related Book For
Research Methods In Business Studies
ISBN: 9781111788766
4th Edition
Authors: Pervez Ghauri, Kjell Gronhaug
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