An advertising agency has developed two advertisements to be used in a magazine. 72 It wants to

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An advertising agency has developed two advertisements to be used in a magazine.

72 It wants to select the most effective before the ad is printed. Design a study allowing the agency to select the most effective one.

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Research Methods In Business Studies

ISBN: 9781111788766

4th Edition

Authors: Pervez Ghauri, Kjell Gronhaug

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