An Internet bank is concerned with improving its services. In particular the bank wants to know if

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An Internet bank is concerned with improving its services. In particular the bank wants to know if its customers are dissatisfied with current services and the nature of this dissatisfaction. How would you design a study allowing the bank the desired insight?

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Research Methods In Business Studies

ISBN: 9781111788766

4th Edition

Authors: Pervez Ghauri, Kjell Gronhaug

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