An internet bank is concerned with improving its services. In particular, the bank wants to know if

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An internet bank is concerned with improving its services. In particular, the bank wants to know if its customers are dissatisfied with current services and the nature of this dissatisfaction. How would you design a study allowing the bank the desired insight?

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Research Methods In Business Studies

ISBN: 9781108486743

5th Edition

Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange

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