The use of literature and the theory within it will shape the data collection questions that you

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• The use of literature and the theory within it will shape the data collection questions that you wish to ask those who participate in your research project. • You will be able to commence data collection with an initial set of categories derived from your theoretical propositions/hypotheses and conceptual framework linked to your research question and objectives. • This approach will provide you with key themes and patterns to search for in your data, and your analysis will be guided by the theoretical propositions and explanations with which you commenced.

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Research Methods For Business Students

ISBN: 9780273750758

6th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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