1. A new boutique coffeehouse just opened in your neighborhood featuring coffee sustainably sourced from small organic...
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1. A new boutique coffeehouse just opened in your neighborhood featuring coffee sustainably sourced from small organic farms around the world. Design two ads for the coffeehouse, one using the central route to persuasion and one using the peripheral route. How do your ads differ?
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Related Book For
Social Psychology
ISBN: 105452
6th Edition
Authors: Tom Gilovich, Dacher Keltner, Serena Chen, Richard E. Nisbett
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