1. A new boutique coffeehouse just opened in your neighborhood featuring coffee sustainably sourced from small organic...

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1. A new boutique coffeehouse just opened in your neighborhood featuring coffee sustainably sourced from small organic farms around the world. Design two ads for the coffeehouse, one using the central route to persuasion and one using the peripheral route. How do your ads differ?

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Social Psychology

ISBN: 105452

6th Edition

Authors: Tom Gilovich, Dacher Keltner, Serena Chen, Richard E. Nisbett

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