4. What is the employee turnover rate at Patagonia? Is this higher or lower than the industry average? What reason can you give for why Patagonia s turnover rate is as you described? Patagonia strives to select employees whose values are in sync with the philosophies and values of the company. The interviewing process is a multi-faceted one, in which candidates take part in several group interviews. These interviews follow a very conversational style, in an attempt to reveal as much about a potential employee s interests, passions, and personality as possible. It is important that those hired by Patagonia not only have an interest in outdoor activities and the products the company produces, but also are passionate about preserving the environment, which is the mission of Patagonia