1. As an apparel retailer, would you be excited by utilizing eyeQ displays to tailor products to...

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1. As an apparel retailer, would you be excited by utilizing eyeQ displays to tailor products to specific customers?

2. As a one-way system— no questions are asked of shoppers— how accurate do you think that eyeQ would be in identifying customer characteristics and their desires?

3. What promotion mix would you use to let shoppers know about eyeQ? Explain your answer.

4. Comment on the privacy issues involved with eyeQ.

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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Question Posted: Jun 09, 2018 07:05 AM

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1. As an apparel retailer, would you be excited by utilizing eyeQ displays to tailor products to...

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1 EyeQ displays add novelty to a retailers Web site generate traffic a...View the full answer

Retail Management A Strategic Approach

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