1. For a deep discounter, should price be the only element of the retailer’s strategy that is promoted? Explain your answer. 

2. In advertising prices, does Walmart have to enact the same prices for items sold in all of its stores throughout the United States and on online? Why or why not?

3. As a consultant to Macy’s department stores, how much emphasis would you recommend that the retailer place on the sales staff versus offering low prices? Why?

4. What sales promotions would be appropriate for the Walgreens drugstore chain? Which would be inappropriate? Why?