1. What do you think about the methodology used to gather the data for this case? Explain...
Question:
1. What do you think about the methodology used to gather the data for this case? Explain your answer.
2. “The first challenge is Differentiation and Relevance.” Why is this true for retailers of all types and sizes? Why will this be even more difficult in the future?
3. “A second challenge is Physical/Virtual Balance.”Why is this true for retailers of all types and sizes? Why will this be even more difficult in the future?
4. What are the pros and cons of optimistic planning about the growth of online revenues?
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1 Pros of the survey design and implementation is that the sample is large and covers consumers acro...View the full answer
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Related Book For 
Retail Management A Strategic Approach
ISBN: 978-1292214672
13th Global edition
Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee
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