1. As demonstrated, IKEAs main target group comprises young couples and families. How could the retailer try...

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1. As demonstrated, IKEA’s main target group comprises young couples and families. How could the retailer try to retain this clientele for their second or third furnishing, which is often not bought at IKEA anymore?

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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Question Posted: Nov 14, 2024 04:00 AM

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1. As demonstrated, IKEAs main target group comprises young couples and families. How could the retailer try...

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Strategic Retail Management Text And International Cases

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