4. Ideally, it is possible to differentiate between a firstmover (pioneer) and a secondmover (successor) strategy in
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4. Ideally, it is possible to differentiate between a firstȬmover (pioneer) and a secondȬmover (successor) strategy in the course of entering foreign markets. What are the prevailing advantages and disadvantages? Can Aldi be assigned clearly to one of these strategies?
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Strategic Retail Management Text And International Cases
ISBN: 9783834902870
1st Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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