3. Market selection: Does the sequence of foreign markets entries conforms to the theoretical concepts of psychic

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3. Market selection: Does the sequence of foreign markets entries conforms to the theoretical concepts of psychic distance? Can patterns be detected regarding an explicit evaluation of foreign markets before the actual marȬ

ket entry?

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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Question Posted: Nov 14, 2024 04:00 AM

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Strategic Retail Management Text And International Cases

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