1. Explain the difference between producer push and consumer pull supply chains as applied by Benetton. Explain...

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1. Explain the difference between producer push and consumer pull supply chains as applied by Benetton. Explain and evaluate the role and value of information in managing the supply chain.

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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