1. In the case study, numerous examples of holistic instore marketing were discussed. What elements exactly constitute...
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1. In the case study, numerous examples of holistic instore marketing were discussed. What elements exactly constitute a holistic instore marketing approach?
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Strategic Retail Management Text And International Cases
ISBN: 9783834902870
1st Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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