1. List the possible motivations for the implementation of secured distribution activities from a manufacturers perspective and...

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1. List the possible motivations for the implementation of secured distribution activities from a manufacturer’s perspective and apply the insights to Nike’s situation in detail.

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Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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