1. Within the context of its internationalisation, Aldi enters new markets through organic growth and its own...
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1. Within the context of its internationalisation, Aldi enters new markets through organic growth and its own branches. What are the advantages and disadvantages of this market entry strategy in general, as well as specially from the point of view of a hard discounter?
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Related Book For 
Strategic Retail Management Text And International Cases
ISBN: 9783834902870
1st Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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