3. While franchising is the growth strategy used in Germany, Fressnapf also chooses other growth strategies in

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3. While franchising is the growth strategy used in Germany, Fressnapf also chooses other growth strategies in other country markets. Why does Fressnapf select different strategies in different markets instead of using a standardised approach?

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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Question Posted: Nov 14, 2024 04:00 AM

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3. While franchising is the growth strategy used in Germany, Fressnapf also chooses other growth strategies in

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Strategic Retail Management Text And International Cases

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