2. Do you think it is possible for Tesco to replicate the success of its cus tomer...
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2. Do you think it is possible for Tesco to replicate the success of its cusȬ
tomer loyalty programme in the home market to other countries? Discuss critically.
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Related Book For
Strategic Retail Management Text And International Cases
ISBN: 9783834902870
1st Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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