3. Compare Tescos Clubcard programme with another CRM tool such as a stamps scheme, e.g. the one...

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3. Compare Tesco’s Clubcard programme with another CRM tool such as a stamps scheme, e.g. the one Tesco used in the 1960s and 1970s.

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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