2. Factory gate pricing (FGP) is becoming increasingly popular. What are the reasons and motivations for this

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2. Factory gate pricing (FGP) is becoming increasingly popular. What are the reasons and motivations for this development? Which possible limiȬ

tations and risks can be identified?

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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