2. Factory gate pricing (FGP) is becoming increasingly popular. What are the reasons and motivations for this
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2. Factory gate pricing (FGP) is becoming increasingly popular. What are the reasons and motivations for this development? Which possible limiȬ
tations and risks can be identified?
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Strategic Retail Management Text And International Cases
ISBN: 9783834902870
1st Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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