2. Factory gate pricing (FGP) is becoming increasingly popular. What are the reasons and motivations for this

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2. Factory gate pricing (FGP) is becoming increasingly popular. What are the reasons and motivations for this development? Which possible limitations and risks can be identified?

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Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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