3. As mentioned, Coop also has a chain of DIY stores. Develop two different positioning strategies for

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3. As mentioned, Coop also has a chain of DIY stores. Develop two different positioning strategies for a DIY retailer and suggest what products the retailers should carry in their assortment and how the roles should be asȬ

signed to different categories which support the respective positioning?

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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Question Posted: Nov 14, 2024 04:00 AM

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3. As mentioned, Coop also has a chain of DIY stores. Develop two different positioning strategies for

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Strategic Retail Management Text And International Cases

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