2. Even though Coop has very strong store brands, about half of its sales come from manufacturer...

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2. Even though Coop has very strong store brands, about half of its sales come from manufacturer brands. Discuss the benefits and drawbacks of an extensive range of manufacturer brands in this specific case.ȱȱ

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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