3. Critically discuss the role of power in the supply chain. What impact does the existence of...

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3. Critically discuss the role of power in the supply chain. What impact does the existence of a network of manufacturing subcontractors and a franchised retail network have on the quick response system? Take into account recent changes in the Benetton strategy.

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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