3. Why it is it attractive for a retailer such as a department store to apply an...
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3. Why it is it attractive for a retailer such as a department store to apply an upmarket and expensive holistic instore marketing approach, whereas discounters and category killers keep on gaining market share with an extremely simple and reduced store layout?
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Related Book For 
Strategic Retail Management Text And International Cases
ISBN: 9783834925367
2nd Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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